Globsyn Business School Hosts Corporate Connect Session with Mr. Wilson Purty, Chief of Marketing, Tata Steel

Corporate Connect Pre Event by Wilson Purty

On October 23, 2024, Globsyn Business School (GBS) welcomed Mr. Wilson Purty, Chief of Marketing, Branded Products (ECA) at Tata Steel, for an insightful Corporate Connect session on ‘Modern Marketing Practices.’ Held from 3:15 pm to 4:30 pm, the session offered students a unique opportunity to delve into the evolving dynamics of marketing through real-world insights from one of India’s leading industries.

Key Highlights of the Session

Mr. Purty shared practical perspectives on the latest marketing trends, emphasizing:

  • Product Differentiation: The importance of distinguishing products in a saturated market to create value for customers.
  • Market Segmentation: Breaking down markets into distinct segments to effectively target the right audience and drive growth.
  • Understanding Customer and Competitor Types: He provided frameworks for identifying customer personas and decoding competitive strategies, enabling students to better appreciate the complexity of modern business environments.

With examples drawn from Tata Steel's marketing strategies, Mr. Purty demonstrated how aligning branding with evolving consumer needs and trends ensures long-term market success.

Corporate Connect: Bridging Theory and Practice


The Corporate Connect initiative at Globsyn Business School is a key pillar of experiential learning, designed to offer students hands-on exposure to corporate practices. This session aligns perfectly with GBS’s mission of building industry-relevant managers by exposing them to real-world challenges and solutions. With an emphasis on research-driven management education, GBS strives to prepare students for the global marketplace through interactive learning experiences and direct interaction with industry leaders.

Fostering Corporate Savviness

The inclusion of industry professionals like Mr. Purty in academic delivery underscores the school’s commitment to creating globally networked and corporate-savvy managers. Sessions like these not only enhance classroom learning but also allow students to connect theoretical knowledge with real-world applications, equipping them to meet the demands of today’s competitive corporate landscape.

Conclusion

The session with Mr. Wilson Purty was a resounding success, enriching students' understanding of modern marketing practices and offering them invaluable insights into product strategies and market dynamics. Through initiatives like Corporate Connect, Globsyn Business School continues to foster a culture of experiential learning that ensures its students remain ahead of the curve in their corporate journey.

Location: Mouza Chandi, JL No. 101, PS, Chandni, Bishnupur, Kolkata, West Bengal 743503, India

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