GBS Blogs

On October 23, 2024 , Globsyn Business School (GBS) welcomed Mr. Wilson Purty , Chief of Marketing, Branded Products (ECA) at Tata Steel, for an insightful Corporate Connect session on ‘Modern Marketing Practices.’ Held from 3:15 pm to 4:30 pm , the session offered students a unique opportunity to delve into the evolving dynamics of marketing through real-world insights from one of India’s leading industries. Key Highlights of the Session Mr. Purty shared practical perspectives on the latest marketing trends , emphasizing: Product Differentiation: The importance of distinguishing products in a saturated market to create value for customers. Market Segmentation: Breaking down markets into distinct segments to effectively target the right audience and drive growth. Understanding Customer and Competitor Types: He provided frameworks for identifying customer personas and decoding competitive strategies, enabling students to better appreciate the complexity of modern business environmen...

At Globsyn, we believe in creating an environment that nurtures lifelong learning and holistic growth. An ideal workplace isn’t merely a hub of deadlines, tasks, and performance sheets—it’s a platform for personal development, creativity, and fulfillment beyond work. This culture empowers individuals to chase their passions, learn continuously, and contribute to society through their unique talents. Today, we take immense pride in celebrating the remarkable achievement of Shabbir Akhtar , Head – Marketing & Communication at Globsyn Group. Shabbir has added a new feather to his cap by being featured as an author in the prestigious book ‘Crisis Communication Cases from Asia.’ 🎉📖 A Remarkable Feat in Crisis Communication The book ‘ Crisis Communication Cases from Asia ’ explores diverse strategies used by organizations to manage critical situations across the region. Shabbir’s contribution to the book reflects his deep expertise in marketing and communication, providing valuable in...

Globsyn Business School recently hosted ‘GT Thrive – The Happiness Workshop’ 😊, an enriching event aimed at empowering both students and faculty with insights on achieving Personal and Social Mastery 🌟. This engaging workshop was led by Ms. Shraiya Jain , Manager, Learning & Development | People and Culture at Grant Thornton Bharat LLP , whose expertise in fostering well-being and development within corporate environments resonated deeply with participants. Empowering the Faculty Team 👨‍🏫👩‍🏫 During the workshop, Ms. Jain held interactive sessions with the faculty team of Globsyn Business School, delving into how personal and social well-being contributes to a positive learning environment. The discussions emphasized the importance of balancing professional growth with mental well-being, equipping educators with tools to foster a growth mindset and emotional intelligence among students. Preparing Students for Corporate Success 🌱 The highlight of the event was Ms. Jain’s...

  An MBA degree is one of the top most in-demand postgraduate programmes in India. And if the MBA is done in Finance then the prospects of a bright career become more apparent. An MBA in Finance immerses students in fundamental financial principles while also providing hands-on experience in real-world situations. As one of the earliest and most popular disciplines, it ranks alongside Marketing and HR as a top pick.  So, let’s open the door to this fantastic MBA specialization and learn about its benefits in offering career success.  What is an MBA in Finance? There is hardly any person who is not familiar with the MBA degree. An MBA is a postgraduate management degree programme where one learns about all the facets of business administration and management. The second year of an MBA degree gives students the option to choose their specialization. They can choose from a wide range of specializations, like HR, Marketing, Finance, Operations Management, etc. Out of all, an...

At Globsyn Business School (GBS), education extends beyond classrooms and textbooks—fostering values of social responsibility and community welfare. In alignment with this ethos, GBS organized a Blood Donation Camp that witnessed overwhelming participation from over 150 young managers and employees , reaffirming the institution's commitment to creating well-rounded individuals who are socially conscious citizens. A Mission to Save Lives The blood donation camp was more than just an event—it was a mission to save lives . Blood donation plays a crucial role in supporting medical treatments for patients suffering from trauma, major surgeries, chronic illnesses, and emergencies. Through this camp, students and staff at GBS not only contributed to replenishing blood banks but also raised awareness about the critical need for voluntary blood donation in society. This initiative aimed to instill a sense of empathy and responsibility among the participants. Every drop of blood donated ...

The employees of Globsyn Business School came together in a magnificent celebration of Durga Puja through an event aptly titled ‘Jaago Uma’ ! This vibrant affair showcased the rich culture and traditions associated with one of Bengal’s most celebrated festivals, while embodying the spirit of unity and joy within the Globsyn community. In true Globsyn fashion, the event was much more than a celebration; it was an experience that seamlessly blended work-life balance with festive cheer. The day was filled with activities that sparked excitement, laughter, and a sense of togetherness. From soulful songs 🎶, energetic dances 💃, captivating dramas 🎭, to a myriad of fun games 🎯 – each moment brought out the famous ‘Globsyn Spirit’ in all its glory. ‘Jaago Uma’ was not just about festivities; it was also about reconnecting, reenergizing, and reviving the bonds that make Globsyn Business School a great place to work. Employees from all departments came together to showcase their talents, ...